Highlight #1

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

Highlight #2

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

Highlight #3

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

About the course

Use this to describe your product. Speak directly to your audience, address their challenges, and show them how your product provides a solution to their problems. Consider what might be holding your target audience back, and tackle those potential concerns upfront. Make sure you clearly state the practical benefits your audience will gain from your product. Share a glimpse of your expertise or the special approach that sets your product apart from the rest. Don’t forget to add a clear and simple call-to-action so that your audience knows exactly how and where to sign up!

Your Name

Introduce yourself to your audience. How did you become an expert in your field? What challenges did you face on your way to success? How did you overcome them? Why are you excited to share your knowledge? What is your biggest goal with regards to teaching?

Curriculum

5 Chapters · 24 Lessons

  1. 1

    AVANT-PROPOS

    1. (Included in full purchase)

      Pourquoi ce cours ?

    2. (Included in full purchase)

      Ce que vous allez apprendre

  2. 2

    MODULE 1 — QU'EST-CE QU'UN MODÈLE MASS MARKET ?

    1. (Included in full purchase)

      OBJECTIFS DU MODULE

    2. (Included in full purchase)

      Leçon 1.1 — Définition et frontières du modèle mass market

    3. (Included in full purchase)

      Leçon 1.2 — Les quatre piliers ADN du mass market

    4. (Included in full purchase)

      Leçon 1.3 — Pourquoi le mass market crée une valeur supérieure à long terme

    5. (Included in full purchase)

      Leçon 1.4 — Le vocabulaire du mass market

  3. 3

    MODULE 2 — LE MODÈLE MASS MARKET EN TÉLÉCOMS

    1. (Included in full purchase)

      OBJECTIFS DU MODULE

    2. (Included in full purchase)

      Leçon 2.1 — Pourquoi les télécoms sont l'école du mass market en Afrique

    3. (Included in full purchase)

      Leçon 2.2 — L'architecture multi-canaux du télécom mass market

    4. (Included in full purchase)

      Leçon 2.3 — L'animation densifiée : le secret du sell-out

    5. (Included in full purchase)

      Leçon 2.4 — La mesure : sell-out quotidien et data en temps réel

    6. (Included in full purchase)

      Leçon 2.5 — L'effet Mobile Money — quand un produit devient un canal

    7. (Included in full purchase)

      Leçon 2.6 — Six enseignements transférables des télécoms à l'assurance IARD

  4. 4

    MODULE 3 — LE MODÈLE MASS MARKET EN FMCG (BIENS DE GRANDE CONSOMMATION)

    1. (Included in full purchase)

      OBJECTIFS DU MODULE

    2. (Included in full purchase)

      Leçon 3.1 — L'industrie qui a inventé la chaîne de distribution moderne

    3. (Included in full purchase)

      Leçon 3.2 — L'architecture de la chaîne de distribution FMCG

    4. (Included in full purchase)

      Leçon 3.3 — Route to Market : la cartographie territoriale du commercial

    5. (Included in full purchase)

      Leçon 3.4 — Primary Sales vs Secondary Sales — le piège du sell-in

    6. (Included in full purchase)

      Leçon 3.5 — Merchandising, facing, planogramme — l'art de la visibilité

    7. (Included in full purchase)

      Leçon 3.6 — Cinq enseignements transférables du FMCG à l'assurance IARD

  5. 5

    MODULE 4 — LE MODÈLE MASS MARKET EN MICROFINANCE

    1. (Included in full purchase)

      OBJECTIFS DU MODULE

    2. (Included in full purchase)

      Leçon 4.1 — Pourquoi la microfinance est l'école du mass market de proximité

    3. (Included in full purchase)

      Leçon 4.2 — L'agent de crédit, brique élémentaire du modèle

What people are saying

Testimonials build trust — fast. Edit this section to show how your product is making a difference and help your audience purchase with confidence.

”
Text-only testimonials are quick to scan and can highlight the value of your product at a glance.
Jessica L.

Las Vegas, NV

The combination of text and imagery make the testimonial feel more personal and credible.
Ashley T.

Working mom

”
Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Anna W.

Amateur photographer

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